Reciprocity ledger
Every relationship runs a balance. What they have done for you, what you owe back, and whether you have earned the right to ask again.
3
overdrawn — repay first
4
obligations overdue
7
goodwill banked — safe to ask
Priya Anand
largest unpaid debt
Most CRMs push you to extract more from a warm contact. Columbus is the one that tells you when you have taken too much, and asks you to repay before it lets you ask again. A relationship you only withdraw from eventually closes its account.