waving_hand
14 Feb 2023 · introduction
Introduced by Halcyon's Priya at the JLT founders dinner
Priya sat us next to each other on purpose. Nadia had just raised a seed round and hated her packaging. Did not pitch. Talked about her dog instead.
inside joke: "the dog ate the brief"
lightbulb
Mar 2023 · a hint
"We might need help before the spring launch"
Dropped over WhatsApp at 11pm. Did not chase. Sent her the Northwind rebrand case study two days later with no ask attached.
music_note
Apr–May 2023 · the dance
Three coffees, one ghosted week, one revived thread
She went quiet for nine days after the budget came up. Columbus flagged it. Re-opened with the recital photo, not a follow-up email. Worked.
recovered from silence
handshake
2 Jun 2023 · the money talk
Signed: Spring campaign · €88K
Frank conversation about money, finally. She pays on time, always, but needs the invoice split across two quarters. Noted forever.
honour: invoice in two parts
favorite
Nov 2023 · the relationship begins
She referred us to Vesper Hotels, unprompted
This is the part the funnel never sees. A closed deal turned into a friend who now sends us people. Vesper became a €82K rebrand.
favour owed back to Nadia
record_voice_over
May 2025 · testimonial
Gave us a glowing line, on the record
"Meridian is the only agency that has ever made me look smarter than I am." Cleared for use in warm intros. Attached to 3 live leads.
schedule
today · needs you
Quiet 34 days · recital season is back
Last real contact was the Q1 renewal. Maya's ballet recital is around now (see facts). A no-ask message lands better than a check-in.
alert: going quiet