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Alert rules · KPI thresholds · channels · integrations

13 rules configured
J

Two rules I'd reconsider

Rule 'Restricted cash > 50% of total' is set to severity low. After Lantern Bay it bumps near 40% routinely — consider auto-suppress for 14 days post-festival to avoid noise. Rule 'Unsigned change order > 7 days' threshold is AED 50K — given Aurora's USD 110K disaster, lower it to AED 30K so we catch these earlier.

— Jeeves

info

Company Profile

Reporting basis
Legal nameThe Crisis Theater FZ-LLC
BrandThe Crisis Theater
HQUnit 1804, Index Tower, DIFC, Dubai
SatelliteStudio B7, Alserkal Avenue, Al Quoz, Dubai
TRN100487632100003
Trade licenceDET-CN-1145820
IP armCrisis IP FZ-LLC (Meydan Free Zone)
Founded2019-03-14
Reporting currencyAED (peg 3.6725)
VAT / CITVAT 5% · CIT 9% (above AED 375K)
Period2024-01-01 → 2026-03-31

Alert Rules

13 configured · click to edit
toggle_on
DSO crossed 60 days
rolling_90d_dso > 60
Notify: cfo, founder-md · via email + dashboard
ar
high
toggle_on
Invoice overdue > 7 days
days_overdue > 7
Notify: cfo, owner_account_manager · via dashboard
ar
medium
toggle_on
Invoice overdue > 30 days
days_overdue > 30
Notify: cfo, founder-md, owner_account_manager · via email + dashboard + slack
ar
high
toggle_on
Project cost overrun ≥ 15% of budget
actual_cost / budget > 1.15
Notify: cfo, head-prod, owner_producer · via email + dashboard
project
high
toggle_on
Cost-to-date outpaces timeline progress
(cost_to_date / budget) > (elapsed_days / total_days) + 0.10
Notify: head-prod, owner_producer · via dashboard
project
medium
toggle_on
USD AR exposure > USD 100K unhedged
usd_ar_open > 100000
Notify: cfo · via dashboard
fx
medium
toggle_on
Unrestricted cash < 60 days OpEx
unrestricted_cash / monthly_opex < 2
Notify: cfo, founder-md, founder-cd · via email + dashboard + sms
cash
critical
toggle_on
Restricted cash > 50% of total
restricted_cash / total_cash > 0.5
Notify: cfo · via dashboard
cash
low
toggle_on
Vendor invoice paid > 5 days late
days_late_paid > 5
Notify: cfo · via dashboard
ap
low
toggle_on
Event permit expires in < 14 days
permit_days_to_expiry < 14
Notify: bookings, owner_producer · via email + dashboard
compliance
high
toggle_on
WPS account < 1.2× upcoming run
wps_balance / next_payroll < 1.2
Notify: cfo, hr · via email + dashboard
payroll
high
toggle_on
Disputed invoice older than 14 days
status == 'disputed' AND days_open > 14
Notify: cfo, founder-md, owner_account_manager · via email + dashboard
ar
high
toggle_on
Unsigned change order > 7 days
change_order_value > 50000 AND days_unsigned > 7
Notify: cfo, head-acc, owner_producer · via email + dashboard + slack
project
high

KPI Thresholds

Targets & trip-points
KPI Target Yellow at Red at Note
dso 45 55 70 Industry benchmark 50–60; we set 45 to keep cash agile
cashRunwayDays 90 60 30 Unrestricted cash / monthly OpEx
grossMarginPct 32 28 24
utilisationPct 75 65 55 Billable hours / available hours, core production team
projectOverrunRatePct 5 10 15 % of projects closing > 10% over budget
clientSatNps 60 45 30

Notification Channels

Routing & quiet hours
Email
real-time-critical, daily-digest-rest
Active
Slack
thecrisistheater.slack.com
Active
SMS
critical only
Active
Quiet hours
22:00–07:00
Asia/Dubai · except critical

Integrations

Where data flows in from
SystemPurposeStatusLast sync
Zoho BooksAccounting · GL · VATLive2026-03-28 06:14
BayzatHRIS · payroll · WPSLive2026-03-28 06:00
HubSpotCRM · sales pipeline · accountsLive2026-03-28 06:14
AsanaProject & production trackingLive2026-03-28 06:14
Ticketstream MENAFestival ticketing & escrowLive2026-03-28 06:14
ENBD / HSBC / MashreqBank feeds (read-only)Live2026-03-28 06:00
Jeeves GPTAI insights & nudgesLivecontinuous
hub Source-system credentials managed in your team's password vault, not here.

System Architecture

How the data flows
// Corsair HQ — pipeline overview

Sources (read-only)
├─ Zoho Books      → invoices, bills, GL, VAT
├─ Bayzat          → headcount, salaries, attendance
├─ HubSpot         → contracts, accounts, sales pipeline
├─ Asana           → projects, milestones, status, owners
├─ Ticketstream    → festival ticket sales, escrow movements
└─ Bank feeds      → cash positions, transactions

ETL (hourly)
├─ Normalisation   → currency, VAT, period mapping
├─ Reconciliation  → invoice ↔ project ↔ cash
└─ Roll-up         → unit / month / year aggregates

Insight engine — Jeeves GPT
├─ Plan vs Actual deviation analysis
├─ DSO / cashflow / runway forecasting
├─ Project burn-rate & overrun detection
└─ Counterfactual narratives ("what if Aurora signs CO?")

Alert system
├─ Rule evaluation (per yml above)
├─ Severity escalation
└─ Multi-channel delivery (email / Slack / SMS / dashboard)

Output surfaces
├─ Corsair Dashboard (this UI)
├─ REST API for downstream consumers
└─ Weekly Markdown digest to founders
    

Case file · Umbrella Inc.

Disputed account · 12 weeks open · cross-system view
Outstanding (Phase 1)
108K
disputed · 12 weeks open
Phase 2 frozen
620K
Frozen pending resolution of Phase 1 dispute. C...
Staff still loaded
~22K/wk
Sheleesh Quereshi · 60% allocated
Credit limit
400K
Status: watchlist
What each system says about this client
  • HubSpot Contract signed 2024-10-22 · AED 480K · "Atrium special project, 1 phase + option"
  • Asana Project p-2024-012 stalled at 78% · last activity 2026-02-04 · ticket QC-211 unresolved
  • Zoho Books Phase 1 billed across 3 invoices · received AED 372K of AED 480K · final extras invoice TCT-2026-329 (AED 12K, "Special Services") still outstanding
  • Bayzat Sheleesh Quereshi timesheet still allocating 24h/wk to umbrella-* tags
  • ENBD Last receipt from Umbrella: 2026-02-12 (AED 180K partial)

Timeline

2024-10-22 · HubSpot
Contract signed — AED 480K
Sheleesh closes the deal personally. Net 30 terms. No retention clause negotiated.
2024-12-02 · Asana
Phase 1 kickoff
Atrium installation begins. Umbrella facilities team adds last-minute change requests not in scope.
2025-03-01 · Asana
Substantial completion · QC inspection raises 4 findings
Umbrella's QC inspector flags lighting calibration and finish quality. Sheleesh disputes findings as opinion-based, no remediation agreed.
2025-05-14 · Zoho
Phase 1 invoiced in full · AED 480K
Three invoices over April–May for build, install, and special services. Net 30 across all three.
2025-08-30 · Bank
Partial payment received · AED 192K
"Provisional payment subject to QC remediation" per Umbrella memo. Covers main install invoices.
2026-02-12 · Bank
Second partial · AED 180K
Brings total to AED 372K. AED 108K still disputed — including the small TCT-2026-329 extras invoice (AED 12K, "Special Services").
2026-02-15 · Email log
Sheleesh's escalation email goes unanswered
Subject: "Final settlement — Atrium Phase 1." 9 follow-ups since, no response from Umbrella AP.
2026-03-15 · Asana
Phase 2 (AED 620K) frozen by CFO recommendation
Yousef Khoury blocks pre-fabrication PO until Phase 1 settled.
2026-03-28 · Today
Jeeves flags as escalation candidate
Pattern: same head-of-prod owns deal, dispute, and silence. Recommend founder-MD intervention.

Suggested actions

Founder-MD direct call

Bypass Sheleesh; Florian to call Umbrella COO directly. Goal: settle AED 108K within 14 days.

Draft talking points
Statutory demand letter

If no response within 7 days post-call, instruct counsel. Recovery probability high (UAE assets).

Use template T-3
Reassign account

Pattern review: Sheleesh shouldn't own a disputed account he sold. Move to Khalil (acct services head).

Open HR ticket
Jeeves Symbolic AED 108K is not why this matters. The pattern matters: ownership concentration, silence under pressure, frozen Phase 2 worth 620K, and AED 22K/wk staff cost still loaded. Resolve in two weeks or write off and book a clean lesson.

Brand Experiences · drilldown

Corporate activations, brand launches, gala dinners

campaign Brand Experiences

Target share of revenue: 40% · color #8B5CF6
2026 YTD revenue
4630K
vs plan 18000K · 25%
2025 closed
14640K
vs plan 14000K · 104%
Projects on file
15
10 closed · 2 active
Owner / lead
Marco Reyes
Senior Producer

Recent projects

Last 8 in this unit
Project Event date Status Revenue GP GP %
EMAAR Riviera Phase 6 Handover
BR-2026-EMAAR-Riviera-Final
2026-05-08 active 354K 0K 0%
Aurora Gala 2026 (Vision Realm KSA)
BR-2026-Aurora-Gala
2026-04-11 active 1330K 0K 0%
LVMH MENA Excellence Awards
BR-2026-LVMH-Awards
2026-02-14 delivered 510K 162K 31%
ADNOC Innovation Summit 2026
BR-2026-ADNOC-Innovation
2026-01-29 delivered 1820K 600K 32%
Majid Al Futtaim Holiday Soiree
BR-2025-MAF-Holiday
2025-12-04 closed 1230K 360K 29%
ADNOC Innovation Summit 2025 (pre-e...
BR-2025-ADNOC-Innovation
2025-11-21 delivered 1690K 510K 30%
DAMAC Sky Tower Topping-Out Ceremony
BR-2025-DAMAC-SkyTower
2025-09-28 closed 760K 170K 22%
Chalhoub House Opening
BR-2025-Chalhoub-House
2025-07-04 closed 1140K 340K 29%
Jeeves Brand experiences are the bread-and-butter — predictable, on-margin, and where most clients enter the funnel. Aurora Gala 2026 is the only live concern — see Production for the live overrun.

Festivals & Own IP · drilldown

Promoter-side: Ancient Moon Festival, Lantern Bay, Solstice Souk

festival Festivals & Own IP

Target share of revenue: 25% · color #F59E0B
2026 YTD revenue
5810K
vs plan 11000K · 52%
2025 closed
11780K
vs plan 8500K · 138%
Projects on file
7
4 closed · 0 active
Owner / lead
Mathilde Vermeulen
Festival producer · single key person

Recent projects

Last 8 in this unit
Project Event date Status Revenue GP GP %
Lantern Bay Festival 2026
FE-2026-Lantern-Bay
2026-03-13 delivered 5810K 2250K 38%
Solstice Souk 2025
FE-2025-Solstice-Souk
2025-12-18 delivered 2640K 560K 21%
Ancient Moon Festival 2025 (Recover...
FE-2025-Ancient-Moon
2025-09-19 closed 4420K 1410K 31%
Lantern Bay Festival 2025
FE-2025-Lantern-Bay
2025-03-14 closed 4720K 2040K 43%
Solstice Souk 2024
FE-2024-Solstice-Souk
2024-12-19 closed 1910K 100K 5%
Ancient Moon Festival 2024
FE-2024-Ancient-Moon
2024-09-21 cancelled 740K -1200K -163%
Lantern Bay Festival 2024
FE-2024-Lantern-Bay
2024-03-22 closed 3180K 970K 30%
Jeeves Highest-margin unit, +39% over plan in 2025. Single-key-person risk: Mathilde owns Ancient Moon AND Lantern Bay end-to-end. If she leaves, two festivals lose institutional knowledge overnight. Hire a deputy this quarter.

Private Commissions · drilldown

Royal, diplomatic, ultra-HNW weddings & milestones

diamond Private Commissions

Target share of revenue: 20% · color #EC4899
2026 YTD revenue
3660K
vs plan 7000K · 52%
2025 closed
6370K
vs plan 5500K · 115%
Projects on file
8
6 closed · 2 active
Owner / lead
Reem Bouhassan
Founder / Creative Director

Recent projects

Last 8 in this unit
Project Event date Status Revenue GP GP %
Family K. Daughter Engagement
PR-2026-FamilyK-Daughter
2026-04-24 active 1440K 0K 0%
Royal Office (Qatar) — Heritage Rec...
PR-2026-Royal-Q-Reception
2026-04-18 active 770K 0K 0%
Royal Reception (Sheikh G.)
PR-2026-Royal-Reception
2026-01-18 closed 1450K 440K 30%
Family R. 60th Birthday
PR-2025-FamilyR-60th
2025-09-06 closed 1320K 370K 28%
Family A. Wedding Trilogy
PR-2025-FamilyA-Trilogy
2025-03-27 closed 5050K 1410K 27%
Office of Sheikh G. — Private Engag...
PR-2024-Royal-Engagement
2024-11-26 closed 1900K 560K 29%
Family Z. 50th Anniversary
PR-2024-FamilyZ-50th
2024-06-22 closed 1510K 430K 28%
Family K. Wedding
PR-2024-FamilyK-Wedding
2024-04-19 closed 2280K 640K 28%
Jeeves Steadily lucrative, low-noise. Royal and HNW deals have 100%-upfront or aggressive milestone terms — they don't show up in DSO. Continue to over-invest here; it funds the festival risk.

Installations · drilldown

Permanent and seasonal experiential installations for developers

auto_awesome_mosaic Installations

Target share of revenue: 15% · color #10B981
2026 YTD revenue
690K
vs plan 6000K · 11%
2025 closed
2545K
vs plan 4000K · 63%
Projects on file
6
3 closed · 1 active
Owner / lead
Sheleesh Quereshi
Head of Production · also Umbrella owner

Recent projects

Last 8 in this unit
Project Event date Status Revenue GP GP %
Umbrella Inc. — Atrium Phase 2 (on ...
IN-2026-Umbrella-Phase2
2026-06-15 planned 0K 0K 0%
Meraas Bluewaters AR Walk
IN-2026-Meraas-Bluewaters
2026-05-20 active 690K 0K 0%
Aldar Yas Mall Seasonal Installation
IN-2025-Aldar-YasMall
2025-08-15 closed 980K 280K 28%
Advantage Development — Lobby Atrium
IN-2025-Advantage-Lobby
2025-05-22 closed 565K 155K 27%
Umbrella Inc. — Atrium Special Project
IN-2024-Umbrella-Atrium
2025-03-01 disputed 372K -36K -10%
EMAAR Beachfront — Permanent Light ...
IN-2024-EMAAR-Beachfront
2024-10-01 closed 1700K 305K 17%
Jeeves Materially underperforming since 2024. Either kill it, find a permanent developer partnership, or invest in a dedicated unit head. Sheleesh is splitting attention and Umbrella is the visible cost of that.

Monday digest · preview

Sent every Monday 06:00 GST · this week's draft
From: Jeeves <jeeves@corsair-hq.com> To: Florian Becker, Reem Bouhassan, Yousef Khoury Subject: Monday brief · 30 March 2026
Generated 2026-03-30 06:00 GST · ~3 min read · trained on last 27 months

One-line take

Two fires, one breeze, and a champagne dilemma. Aurora Gala bleeding margin while Vision Realm refuses to sign the change order — that is your single largest live risk this quarter. Aldira still ghosting AED 800K. Lantern Bay 2026 sold out; Q1 beat plan by 9.6%.

The numbers

  • Cash unrestricted: AED 9.1M · runway ~98 days · target ≥ 90
  • Q1 revenue: AED 11.51M vs plan AED 10.5M (+9.6%)
  • EBITDA Q1: AED 890K vs plan AED 950K — narrowly missed because of Aurora
  • DSO trailing 90d: 51 days · target 45 · trend improving
  • AR open: AED 3.27M · of which AED 800K is Aldira (47d overdue)
  • Headcount: 18 FTE · payroll 480K/mo · utilisation likely 62% in May

Decisions needed this week

  • Today — Force Aurora Gala change order. Halt fabrication POs until written CO. Florian to call KSA principal before EOD. Margin impact AED 990K.
  • Today — Issue formal demand letter to Aldira Group (AED 800K). Template T-3 in your library. Pause new business with Aldira pending settlement.
  • This week — Decide insurance dispute (Lloyds, AED 1.31M outstanding). Pursue civil suit (NPV +AED 525K, 9–14mo) or write off. Limbo is not a strategy.
  • By 4 April — Renew Bvlgari Marina noise permit before Family K. event on 24 April.
  • This month — Decide on Q2 creative hire. Recommend freeze pending utilisation review.

Wins (for the record)

  • Lantern Bay 2026 sold out three nights · revenue AED 5.81M · GP AED 2.25M
  • Royal Reception (Sheikh G.) closed clean · 100% upfront · cleared 18 January
  • DSO recovering from 78 (Sep '25) to 51 — discipline holding

Calendar — next 14 days

  • 2026-04-01 — Mashreq WPS payroll run (AED 480K)
  • 2026-04-04 — Bvlgari Marina permit deadline
  • 2026-04-11 — Aurora Gala event date (red)
  • 2026-04-15 — Lantern Bay vendor settlement (escrow sweep AED 5.64M)
  • 2026-04-18 — Royal Reception (Qatar) event date
  • 2026-04-24 — Family K. Daughter Engagement event date
  • 2026-04-29 — ADNOC Innovation 2026 payment due (AED 1.82M, Net 90)

Watch list (no action yet)

  • USD AR exposure rising — USD 360K open. Peg holds, but reporting noise.
  • Meraas Bluewaters AR Walk — burn rate +12%, AR vendor stalling. Decision by 10 April.
  • Sheleesh / Umbrella ownership pattern — managerial conversation, not project conversation.

Reply to this email to ask Jeeves a question, or open Corsair to drill in. — J.