⚠️ This is a demonstration environment with fictional data ⚠️

Staff

Workforce economics · core team + freelance bench + advisory board

18 FTE · 12 freelancers
J

Headcount stable, utilisation likely below target

FTE 18 since Q3 2025. With Lantern Bay just delivered and only Aurora + a handful of installations active in April, productive utilisation will dip to ~62% in May. That is fine for one month; if it persists into June you should freeze the planned creative hire and lean harder on the freelance bench.

— Jeeves

info
J

Sheleesh — escalation needed, not avoidance

Head of Production has owned the Umbrella account end-to-end and the dispute has now lasted 12 weeks. He is also unreachable per the Invoice #329 status note. This is a managerial issue, not a project issue. Recommend founder-MD has a direct conversation this week before the dispute crystallises into a quality / performance pattern.

— Jeeves

warning
Headcount
18
FTE · stable since Q3 2025
Monthly payroll
542K
Core only · before benefits
Revenue / FTE (annual)
1.96M
2025 actual · industry benchmark 1.4M
Freelance bench
12
Active in last 12 months

Headcount · 27 months

11 → 18 FTE
11
24/01
12
24/04
13
24/07
13
24/10
14
25/01
17
25/04
18
25/07
18
25/10
18
26/01
18
26/03

Hiring spree in Q2 2025 (+3 FTE) was funded by Lantern Bay 2025 outperformance. Frozen since.

By Department

Cost & headcount
Department Head FTE Monthly cost % of payroll Note
Leadership Reem Bouhassan 2 120K 22% 2 founders, equity-driven
Finance Yousef Khoury 3 80K 14%
Production Sheleesh Quereshi 4 122K 22% Owns Umbrella dispute · in spotlight
Accounts Khalil Ammari 3 85K 15%
Creative Jiwon Park 3 76K 14%
Operations Devika Pillai 3 59K 10%

Core Team · 18 FTE

Sorted by tenure
Name Role Department Joined Nationality Monthly Note
Reem Bouhassan Founder / Creative Director Leadership 2019-03-14 Lebanese 62K
Florian Becker Founder / Managing Director Leadership 2019-03-14 German 58K
Khalil Ammari Head of Client Services Accounts 2020-02-09 Jordanian 38K
Devika Pillai Studio Manager Operations 2020-06-15 Indian 24K
Sheleesh Quereshi Head of Production Production 2020-08-01 Pakistani 41K ⚠ Owns the Umbrella Inc. account — currently disputed
Yousef Khoury CFO Finance 2021-01-04 Lebanese-Canadian 45K
Jiwon Park Creative Lead Creative 2021-05-20 Korean 33K
Trisha Aquino Bookings & Permits Officer Operations 2021-09-22 Filipino 16K
Marco Reyes Senior Producer Production 2021-11-15 Filipino 28K
Pavel Drozdov Logistics Lead Operations 2022-01-10 Russian 19K
Mathilde Vermeulen Festival Producer Production 2022-04-04 Dutch 31K ⚠ Owns Ancient Moon Festival and Lantern Bay
Imran Sayed Senior Accountant Finance 2022-07-11 Indian 18K
Giulia Rinaldi Senior Account Manager Accounts 2022-09-01 Italian 26K
Tariq Saleh Senior Designer Creative 2022-11-07 Egyptian 23K
Nadia Fakhoury HR & Admin Manager Finance 2023-02-05 Syrian 17K
Anika Raghunathan Producer Production 2023-06-01 Indian 22K
Sienna Whitfield Set Designer Creative 2023-10-12 British 20K
Faisal Karim Account Manager Accounts 2024-03-18 Pakistani 21K

Freelance Bench

Per-day rates · used on demand
Name Role Nationality Day rate Status
Omar Saqqaf MC / Compere Yemeni 6500 Approved
Tomasz Wójcik Video Director Polish 5500 Approved
Mira Hadid Production Designer Lebanese 5200 ★ Favourite
Andrei Volkov Lighting Designer Russian 4800 ★ Favourite
Rashid Al-Maktoum (no relation) Lead Stage Manager Emirati 4500 ★ Favourite
Hassan Al-Marri Arabic Calligrapher / Live Artist Emirati 4200 Approved
Jorge Almeida Audio Engineer Portuguese 3800 Approved
Priya Menon Choreographer Indian 3500 Approved
Lina Habibi Stylist Iranian-Canadian 3200 Approved
Emma O'Sullivan Floor Manager Irish 3000 Approved
Vikram Bhatia Camera Operator Indian 2800 Approved
Ayesha Rahman Stage Carpenter Bangladeshi 2400 Approved

Advisory Board

External · non-executive
Name Role Tenure Compensation Options Key metrics
Donald J. Trump CEO 4 years 36,700 Insider Trading Rights Deal-Making Index: Tremendous
Situation Understanding Score: 0
⚠ Unpredictable decision-making patterns
Jerome Powell CFO 6 years 18,000 Freelance Market Volatility: Up Only
Money Printed: -2%
Elon Musk Shitposter 2 years 3,000 + equity Dogecoin Twitter Followers Growth: 18%
Grok Mentions: x47
New Babies Born: 5
Peter Thiel Chief Product Officer 5 years 1 + equity Undisclosed Crypto Adoption Rate: 47%
Market Monopolization: 89%
Zoltan Pozsar Debt Special Situations 6 years Volunteer Professional Glory Debt Optimization: Undisclosed
Dollar Milkshake Exposure: Hedged
⚠ Bretton Woods III scenarios require monitoring
HH Sheikh Mohammed bin Rashid Al Maktoum Sovereign Advisor Principal Shareholder Equity Prosperity Oasis Wisdom Valuation: Outstanding
Calm Multiplier: 100x
Influence Index: Outstanding
Sam Altman AGI Salesman 1 year LLM Tokens AGI Equity Board Reinstatement: 72 hours
Warren Buffett Strategic Advisor Advisory Cherry Coke Cash Parking Opportunities Cash Position Quality: A+
Vladimir Putin Special Agent (External) Indefinite Undisclosed State Support Evil Scheme Frequency: Daily
Destabilization Events: Stable
⚠ Reputational exposure
info Advisory metrics are individually defined per role and tracked against subjective vibes.

Case file · Umbrella Inc.

Disputed account · 12 weeks open · cross-system view
Outstanding (Phase 1)
108K
disputed · 12 weeks open
Phase 2 frozen
620K
Frozen pending resolution of Phase 1 dispute. C...
Staff still loaded
~22K/wk
Sheleesh Quereshi · 60% allocated
Credit limit
400K
Status: watchlist
What each system says about this client
  • HubSpot Contract signed 2024-10-22 · AED 480K · "Atrium special project, 1 phase + option"
  • Asana Project p-2024-012 stalled at 78% · last activity 2026-02-04 · ticket QC-211 unresolved
  • Zoho Books Phase 1 billed across 3 invoices · received AED 372K of AED 480K · final extras invoice TCT-2026-329 (AED 12K, "Special Services") still outstanding
  • Bayzat Sheleesh Quereshi timesheet still allocating 24h/wk to umbrella-* tags
  • ENBD Last receipt from Umbrella: 2026-02-12 (AED 180K partial)

Timeline

2024-10-22 · HubSpot
Contract signed — AED 480K
Sheleesh closes the deal personally. Net 30 terms. No retention clause negotiated.
2024-12-02 · Asana
Phase 1 kickoff
Atrium installation begins. Umbrella facilities team adds last-minute change requests not in scope.
2025-03-01 · Asana
Substantial completion · QC inspection raises 4 findings
Umbrella's QC inspector flags lighting calibration and finish quality. Sheleesh disputes findings as opinion-based, no remediation agreed.
2025-05-14 · Zoho
Phase 1 invoiced in full · AED 480K
Three invoices over April–May for build, install, and special services. Net 30 across all three.
2025-08-30 · Bank
Partial payment received · AED 192K
"Provisional payment subject to QC remediation" per Umbrella memo. Covers main install invoices.
2026-02-12 · Bank
Second partial · AED 180K
Brings total to AED 372K. AED 108K still disputed — including the small TCT-2026-329 extras invoice (AED 12K, "Special Services").
2026-02-15 · Email log
Sheleesh's escalation email goes unanswered
Subject: "Final settlement — Atrium Phase 1." 9 follow-ups since, no response from Umbrella AP.
2026-03-15 · Asana
Phase 2 (AED 620K) frozen by CFO recommendation
Yousef Khoury blocks pre-fabrication PO until Phase 1 settled.
2026-03-28 · Today
Jeeves flags as escalation candidate
Pattern: same head-of-prod owns deal, dispute, and silence. Recommend founder-MD intervention.

Suggested actions

Founder-MD direct call

Bypass Sheleesh; Florian to call Umbrella COO directly. Goal: settle AED 108K within 14 days.

Draft talking points
Statutory demand letter

If no response within 7 days post-call, instruct counsel. Recovery probability high (UAE assets).

Use template T-3
Reassign account

Pattern review: Sheleesh shouldn't own a disputed account he sold. Move to Khalil (acct services head).

Open HR ticket
Jeeves Symbolic AED 108K is not why this matters. The pattern matters: ownership concentration, silence under pressure, frozen Phase 2 worth 620K, and AED 22K/wk staff cost still loaded. Resolve in two weeks or write off and book a clean lesson.

Brand Experiences · drilldown

Corporate activations, brand launches, gala dinners

campaign Brand Experiences

Target share of revenue: 40% · color #8B5CF6
2026 YTD revenue
4630K
vs plan 18000K · 25%
2025 closed
14640K
vs plan 14000K · 104%
Projects on file
15
10 closed · 2 active
Owner / lead
Marco Reyes
Senior Producer

Recent projects

Last 8 in this unit
Project Event date Status Revenue GP GP %
EMAAR Riviera Phase 6 Handover
BR-2026-EMAAR-Riviera-Final
2026-05-08 active 354K 0K 0%
Aurora Gala 2026 (Vision Realm KSA)
BR-2026-Aurora-Gala
2026-04-11 active 1330K 0K 0%
LVMH MENA Excellence Awards
BR-2026-LVMH-Awards
2026-02-14 delivered 510K 162K 31%
ADNOC Innovation Summit 2026
BR-2026-ADNOC-Innovation
2026-01-29 delivered 1820K 600K 32%
Majid Al Futtaim Holiday Soiree
BR-2025-MAF-Holiday
2025-12-04 closed 1230K 360K 29%
ADNOC Innovation Summit 2025 (pre-e...
BR-2025-ADNOC-Innovation
2025-11-21 delivered 1690K 510K 30%
DAMAC Sky Tower Topping-Out Ceremony
BR-2025-DAMAC-SkyTower
2025-09-28 closed 760K 170K 22%
Chalhoub House Opening
BR-2025-Chalhoub-House
2025-07-04 closed 1140K 340K 29%
Jeeves Brand experiences are the bread-and-butter — predictable, on-margin, and where most clients enter the funnel. Aurora Gala 2026 is the only live concern — see Production for the live overrun.

Festivals & Own IP · drilldown

Promoter-side: Ancient Moon Festival, Lantern Bay, Solstice Souk

festival Festivals & Own IP

Target share of revenue: 25% · color #F59E0B
2026 YTD revenue
5810K
vs plan 11000K · 52%
2025 closed
11780K
vs plan 8500K · 138%
Projects on file
7
4 closed · 0 active
Owner / lead
Mathilde Vermeulen
Festival producer · single key person

Recent projects

Last 8 in this unit
Project Event date Status Revenue GP GP %
Lantern Bay Festival 2026
FE-2026-Lantern-Bay
2026-03-13 delivered 5810K 2250K 38%
Solstice Souk 2025
FE-2025-Solstice-Souk
2025-12-18 delivered 2640K 560K 21%
Ancient Moon Festival 2025 (Recover...
FE-2025-Ancient-Moon
2025-09-19 closed 4420K 1410K 31%
Lantern Bay Festival 2025
FE-2025-Lantern-Bay
2025-03-14 closed 4720K 2040K 43%
Solstice Souk 2024
FE-2024-Solstice-Souk
2024-12-19 closed 1910K 100K 5%
Ancient Moon Festival 2024
FE-2024-Ancient-Moon
2024-09-21 cancelled 740K -1200K -163%
Lantern Bay Festival 2024
FE-2024-Lantern-Bay
2024-03-22 closed 3180K 970K 30%
Jeeves Highest-margin unit, +39% over plan in 2025. Single-key-person risk: Mathilde owns Ancient Moon AND Lantern Bay end-to-end. If she leaves, two festivals lose institutional knowledge overnight. Hire a deputy this quarter.

Private Commissions · drilldown

Royal, diplomatic, ultra-HNW weddings & milestones

diamond Private Commissions

Target share of revenue: 20% · color #EC4899
2026 YTD revenue
3660K
vs plan 7000K · 52%
2025 closed
6370K
vs plan 5500K · 115%
Projects on file
8
6 closed · 2 active
Owner / lead
Reem Bouhassan
Founder / Creative Director

Recent projects

Last 8 in this unit
Project Event date Status Revenue GP GP %
Family K. Daughter Engagement
PR-2026-FamilyK-Daughter
2026-04-24 active 1440K 0K 0%
Royal Office (Qatar) — Heritage Rec...
PR-2026-Royal-Q-Reception
2026-04-18 active 770K 0K 0%
Royal Reception (Sheikh G.)
PR-2026-Royal-Reception
2026-01-18 closed 1450K 440K 30%
Family R. 60th Birthday
PR-2025-FamilyR-60th
2025-09-06 closed 1320K 370K 28%
Family A. Wedding Trilogy
PR-2025-FamilyA-Trilogy
2025-03-27 closed 5050K 1410K 27%
Office of Sheikh G. — Private Engag...
PR-2024-Royal-Engagement
2024-11-26 closed 1900K 560K 29%
Family Z. 50th Anniversary
PR-2024-FamilyZ-50th
2024-06-22 closed 1510K 430K 28%
Family K. Wedding
PR-2024-FamilyK-Wedding
2024-04-19 closed 2280K 640K 28%
Jeeves Steadily lucrative, low-noise. Royal and HNW deals have 100%-upfront or aggressive milestone terms — they don't show up in DSO. Continue to over-invest here; it funds the festival risk.

Installations · drilldown

Permanent and seasonal experiential installations for developers

auto_awesome_mosaic Installations

Target share of revenue: 15% · color #10B981
2026 YTD revenue
690K
vs plan 6000K · 11%
2025 closed
2545K
vs plan 4000K · 63%
Projects on file
6
3 closed · 1 active
Owner / lead
Sheleesh Quereshi
Head of Production · also Umbrella owner

Recent projects

Last 8 in this unit
Project Event date Status Revenue GP GP %
Umbrella Inc. — Atrium Phase 2 (on ...
IN-2026-Umbrella-Phase2
2026-06-15 planned 0K 0K 0%
Meraas Bluewaters AR Walk
IN-2026-Meraas-Bluewaters
2026-05-20 active 690K 0K 0%
Aldar Yas Mall Seasonal Installation
IN-2025-Aldar-YasMall
2025-08-15 closed 980K 280K 28%
Advantage Development — Lobby Atrium
IN-2025-Advantage-Lobby
2025-05-22 closed 565K 155K 27%
Umbrella Inc. — Atrium Special Project
IN-2024-Umbrella-Atrium
2025-03-01 disputed 372K -36K -10%
EMAAR Beachfront — Permanent Light ...
IN-2024-EMAAR-Beachfront
2024-10-01 closed 1700K 305K 17%
Jeeves Materially underperforming since 2024. Either kill it, find a permanent developer partnership, or invest in a dedicated unit head. Sheleesh is splitting attention and Umbrella is the visible cost of that.

Monday digest · preview

Sent every Monday 06:00 GST · this week's draft
From: Jeeves <jeeves@corsair-hq.com> To: Florian Becker, Reem Bouhassan, Yousef Khoury Subject: Monday brief · 30 March 2026
Generated 2026-03-30 06:00 GST · ~3 min read · trained on last 27 months

One-line take

Two fires, one breeze, and a champagne dilemma. Aurora Gala bleeding margin while Vision Realm refuses to sign the change order — that is your single largest live risk this quarter. Aldira still ghosting AED 800K. Lantern Bay 2026 sold out; Q1 beat plan by 9.6%.

The numbers

  • Cash unrestricted: AED 9.1M · runway ~98 days · target ≥ 90
  • Q1 revenue: AED 11.51M vs plan AED 10.5M (+9.6%)
  • EBITDA Q1: AED 890K vs plan AED 950K — narrowly missed because of Aurora
  • DSO trailing 90d: 51 days · target 45 · trend improving
  • AR open: AED 3.27M · of which AED 800K is Aldira (47d overdue)
  • Headcount: 18 FTE · payroll 480K/mo · utilisation likely 62% in May

Decisions needed this week

  • Today — Force Aurora Gala change order. Halt fabrication POs until written CO. Florian to call KSA principal before EOD. Margin impact AED 990K.
  • Today — Issue formal demand letter to Aldira Group (AED 800K). Template T-3 in your library. Pause new business with Aldira pending settlement.
  • This week — Decide insurance dispute (Lloyds, AED 1.31M outstanding). Pursue civil suit (NPV +AED 525K, 9–14mo) or write off. Limbo is not a strategy.
  • By 4 April — Renew Bvlgari Marina noise permit before Family K. event on 24 April.
  • This month — Decide on Q2 creative hire. Recommend freeze pending utilisation review.

Wins (for the record)

  • Lantern Bay 2026 sold out three nights · revenue AED 5.81M · GP AED 2.25M
  • Royal Reception (Sheikh G.) closed clean · 100% upfront · cleared 18 January
  • DSO recovering from 78 (Sep '25) to 51 — discipline holding

Calendar — next 14 days

  • 2026-04-01 — Mashreq WPS payroll run (AED 480K)
  • 2026-04-04 — Bvlgari Marina permit deadline
  • 2026-04-11 — Aurora Gala event date (red)
  • 2026-04-15 — Lantern Bay vendor settlement (escrow sweep AED 5.64M)
  • 2026-04-18 — Royal Reception (Qatar) event date
  • 2026-04-24 — Family K. Daughter Engagement event date
  • 2026-04-29 — ADNOC Innovation 2026 payment due (AED 1.82M, Net 90)

Watch list (no action yet)

  • USD AR exposure rising — USD 360K open. Peg holds, but reporting noise.
  • Meraas Bluewaters AR Walk — burn rate +12%, AR vendor stalling. Decision by 10 April.
  • Sheleesh / Umbrella ownership pattern — managerial conversation, not project conversation.

Reply to this email to ask Jeeves a question, or open Corsair to drill in. — J.